Unlike years prior, doing business nowadays requires a company to expand itself, specifically on social media. This is because people are spending more time online than ever before—using the convenience that it provides to interact and communicate with others.
Many are also opting to buy online instead of going through the labor of visiting multiple stores. People just have to swipe left and right online and click a few buttons to purchase an item and pay. You see the point, right?
This is why we’re seeing a surge of brands transforming their operations to incorporate social media marketing, which is becoming one of the fastest ways to gain influence, brand awareness, attention, and sell products and services in the present time.
However, not all are equipped to handle the transition. Some brands are so out of touch that they don’t even know that social media platforms exist or just don’t bother to use them because they are set in their old ways. If you’re one of them, you don’t have to worry because social media managers exist!
What are Social Media Managers (SMM)?
As its name suggests, a social media manager handles everything about a brand’s social media page or profile. They’re responsible for employing and creating a strategy to build relationships with a brand’s target audience and following.
They also are the ones who reach out to influencers and form partnerships with them in place of the brand, particularly when it comes to advertisement campaigns or collaborations.
While their responsibilities typically revolve around those mentioned above, their job doesn’t end there. They’re also in charge of the following tasks:
- Developing a social media strategy.
- Content creation, publishing, and scheduling.
- Measurement, development, and implementation of socmed campaigns.
- Community management of social media accounts.
- Tracking and analysis of socmed key performance indicators (KPIs)
- Collaborates with the design, product, marketing, and PR teams to accomplish and meet the brand’s goals and objectives.
If that piqued your interest and made you want to find your own SMM to handle your brand’s socials online, then we’ll help you out! Below, we’ve listed the qualities that you need to look for in an effective and responsible social media manager – provide by top social media management agencies in the Philippines!
Qualities You Should You Look for in a Social Media Manager
1. Novel or Innovative
Social media is a very fast-paced environment—what may be popular now may not be in just a few weeks or even days. For this reason, you need a social media manager that can successfully adapt to changing trends and be on top of them as fast as possible, specifically to capitalize on them for your brand’s benefit.
To be able to do this, a social media manager needs to be novel and innovative in their thought process. They need to be able to think outside the box, make sense of the opportunities that trends offer, and use them to further your socials account’s influence, awareness, engagement, and more online.
2. Creative Vision
As we all know, social media platforms run on content. So, if you want your brand’s social media accounts to flourish, you must pick someone who’s able to create something new for your followers’ consumption regularly.
However, it doesn’t end there. This also applies to presentation and copywriting. Your chosen social media manager should possess an excellent design sense and a knack for witty captions.
On social media, every detail matters. From the visuals to the text—all of it should be crafted carefully. Also, the information that you’ll release needs to come from reliable sources and should always be verified.
It’s your responsibility—as a platform with immense influence—to provide your following with accurate information and news. Don’t contribute to misinformation online!
With this in mind, you should pick a social media manager who shares the same opinion and is willing to go the extra mile to verify and double-check every material before posting—be it for promotional use or your regular feed.
4. Effective Communicator
Being able to convey your thoughts and points on social media clearly—as a brand—is important in engaging and interacting with your followers. After all, it’s through this that you convince people to converse with you and pay attention to what you have to say.
For that reason, you should partner with a social media manager who can effectively convey your ideas on social media, especially when it comes to text. They also need to have the ability to construct captions and write-ups that communicate what it is your brand wants to say in the least amount of words as people on social media often have short attention spans. The shorter and more succinct your message is, the better.
5. An Excellent Strategist
If you think that social media is all about content creation and sharing it with your followers, you need to change your mindset right now. Social media has grown so much in recent years that simply creating and sharing will not cut it anymore. On top of this, social networking platforms employ a variety of algorithms nowadays, which makes it more difficult to reach your audience and raise awareness.
With that said, you need someone who’ll be able to create an effective social media strategy for your brand. Someone well-versed in the different algorithms being employed on social media platforms.
In addition, they also have to possess the ability to understand statistics and data, specifically your business’ KPIs, as this will be essential in figuring out which social media marketing techniques and strategies are effective for your business and those that are not.
Because a social media manager handles a lot of different data and materials at any given time, they must know how to be organized. This is especially true if they’re handling multiple social media accounts and are creating a content schedule for each.
However, being organized does not end there. Social media managers also have to maintain regular communication with consumers—for queries, disputes, and more. And this should be done promptly, preventing the further escalation of issues.
7. Love What They Do
Of course, the last but most important. Pick a social media manager that loves what they do. Someone with the passion to propel you forward and help you achieve the goals and results you want for your online business. It’s important to remember that skills can be learned and developed in time, however, love for the craft or the job is hard to come by.
They also have to be fond of using social media platforms—that way they’ll be updated on the latest trends. They can then use these trends to bolster your engagement and influence on social media.
Get it Right!
Now that you know the qualities you need to look for in an excellent social media manager, you have no choice but to get it right!
Don’t settle for less and find the one that speaks most to your brand and the goals you want to achieve. All the while following the guide that we’ve given you. Good luck!