On 15th March 2023, Tiger Den made history as the first full-day music event with an all-Asian lineup at the world-renowned South by Southwest® Music Festival (SXSW®) in Austin, Texas. The event was a collaborative effort between Asian-owned American entertainment company Jaded and Seoul-based alternative K-Pop band Balming Tiger and was sponsored by the iconic brand Tiger Balm and South Korean music startup KiTbetter.
Tiger Den was a roaring success, emerging from the chaotic underbelly of SXSW’s offering of hundreds of showcases and catching the eye of numerous notable international publications. The attendees that packed out the beloved venue Cheer Up Charlies were treated to 12 hours of non-stop music excellence, courtesy of the 18 artists who were carefully curated by Jaded and Balming Tiger.
The landmark event preceded Balming Tiger taking home SXSW’s coveted Grulke Prize for ‘Developing Non-U.S Act’. The iconic publication Rolling Stone described Balming Tiger’s headline performance as “effervescent“, while 88rising’s newest South Korean signee LØREN received gushing praise from Atwood Magazine and PASTE
For many of these artists, Tiger Den was their first performance in the United States, and for some, their first time travelling stateside. Jaded and Balming Tiger are excited to continue being a part of such meaningful milestones for Asian talent and are committed to spotlighting distinctive artists in front of an international audience.
Artwork by Malaysian Artist Misorama
The full lineup of artists who performed at Tiger Den in alphabetical order:
9m88 – Taiwan
Asian Glow – South Korea
Balming Tiger – South Korea
Celina – Vietnam
CIFIKA – South Korea
Ena Mori – Philippines
Hien – United States
Lil Cherry & GOLDBUUDA – South Korea
Liu Lee – South Korea
LØREN – South Korea
Lunadira – Malaysia
NET GALA – South Korea
Seesea – South Korea
Shye – Singapore sogumm – South Korea
The Chairs – Taiwan
Tohji – Japan
Yacko & Tuan Tigabelas – Indonesia