DTI Guimaras hosts webinar to boost MSMEs’ digital marketing skills

DTI Guimaras Staff, partners, and participants pose with smiles for a photo opportunity during the “MSMEs in the Digital Age: Maximizing Opportunities with Social Media Marketing” on June 21, 2024.

The Department of Trade and Industry (DTI) Guimaras, through its Negosyo Center Jordan, held its second Social Media Marketing webinar on June 21, 2024, focusing on empowering micro, small, and medium enterprises (MSMEs) with crucial digital marketing skills.

The event, themed “MSMEs in the Digital Age: Maximizing Opportunities with Social Media Marketing,” started with an introduction to digital marketing by DTI Guimaras. This laid the groundwork for in-depth discussions on utilizing social media for business growth.

Jason Queliza from GCash emphasized the value of GCash’s digital financial services. “Features like Scan to Pay, GScore, GCash Pera Outlet, GSave, GGives, and GLoan help business owners streamline their financial operations,” Queliza said.

Queliza’s presentation illustrated how these tools facilitate online payments and transactions, crucial for MSMEs’ efficient financial management.

Representatives from Peddlr Ph, Mars Sabilona Jr. and Karina Colleen Ilao, highlighted digital and financial inclusion.

“Peddlr’s platform aids business owners in managing sales records, inventory, and generating simple accounting reports,” Ilao explained. They demonstrated how these capabilities can enhance business monitoring and efficiency.

The webinar aimed to underline the importance of e-commerce for both current and prospective MSMEs.

Participants learned about secure, fast, and convenient online money transfer methods, strategies to extend their market reach, and techniques to streamline financial transactions.

The event saw active participation from 30 attendees, including MSME owners and students, all of whom engaged in the discussions and activities.


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