The Land Bank of the Philippines (LANDBANK) has recorded a total of 2.12 million accounts opened online through its award-winning Digital Onboarding System (DOBS) as of end-December 2021, driven by the continued rise in demand for safer digital banking services.
“This new DOBS milestone underscores LANDBANK’s steadfast commitment to deliver accessible and innovative digital solutions as we respond to the changing times. This is also a testament to the Bank’s dedication to balance service delivery while ensuring the health and safety of our customers,” said LANDBANK President and CEO Cecilia C. Borromeo.
Since its launch in November 2018, the LANDBANK DOBS has helped simplify the account enrolment process and reduced the account opening time of customers from 45 minutes to just 10-15 minutes.
LANDBANK also launched last year the DOBS Mobile as a feature of its Mobile Banking App (MBA), which allows customers to open a LANDBANK savings account using their mobile phone without the need to go to a LANDBANK branch.
Accounts opened through DOBS are automatically enrolled in LANDBANK’s array of e-banking channels, such as the LANDBANK iAccess and Mobile Banking App that facilitate simple digital banking transactions.
LANDBANK account holders can also update their information as well as open a payroll account through the DOBS.
The LANDBANK DOBS was cited as a pioneering web application among universal banks in the Philippines. It was awarded with a Merit Award for Technology Development by the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP) Development Awards.
The DOBS is accessible through LANDBANK’s official website (www.landbank.com) or through the Digital Corner of selected LANDBANK branches dedicated for walk-in clients, while the DOBS Mobile can be accessed through the LANDBANK MBA.