By Francis Allan L. Angelo
A recent study by the Philippine Institute for Development Studies (PIDS) has raised concerns about the growing concentration of media ownership in the Philippines, warning of the risks of monopolistic control.
Researchers Ramonette B. Serafica and Queen Cel A. Oren found that a handful of conglomerates and powerful families dominate the country’s media landscape, potentially limiting competition, diversity, and press freedom.
Ownership and Market Concentration
The study underscores the high level of private ownership in Philippine media, with minimal government control. However, this private ownership is concentrated among a few dominant players.
Prominent families, such as the Lopezes (ABS-CBN), the Gozon-Jimenez-Duavit group (GMA Network), and the Yaps (Manila Bulletin), hold significant influence over major media outlets. Their control raises concerns about editorial independence, conflicts of interest, and restricted access to diverse perspectives.
Religious institutions also have stakes in media ownership, such as Iglesia ni Cristo’s Eagle Broadcasting Corporation and the Catholic Church’s Radio Veritas. While religious media provides alternative viewpoints, it also risks promoting sectarian narratives over broader journalistic objectivity.
Another major concern is cross-sector business interests. Media conglomerates often have significant holdings in industries such as real estate, finance, and logistics, creating potential conflicts when reporting on corporate and economic issues. ABS-CBN’s presence in real estate and financial services and MediaQuest’s ventures in logistics and education illustrate this entanglement.
Measuring Market Concentration
The study utilizes the Herfindahl-Hirschman Index (HHI) to assess market concentration, revealing that Philippine media—particularly television broadcasting and newspaper publishing—is highly concentrated.
Television remains the most dominant media platform, with only a few key players controlling the majority of the market. This limited competition reduces the diversity of content and viewpoints available to the public.
Newspaper publishing also shows extreme concentration, especially in certain regions where only one or two major newspapers dominate. Even in Metro Manila, four leading publishers control 83% of total revenue, further limiting press diversity.
Internet access, crucial for digital media consumption, is also highly concentrated, with only a few companies providing wired and wireless services. Limited competition in this sector restricts accessibility, affordability, and the growth of independent online media.
Radio broadcasting, while generally less concentrated than TV or newspapers, still suffers from dominance by major players in certain regions. Even in areas with numerous radio stations, ownership remains in the hands of a few corporations.
Using the Media Ownership and Concentration Diversity Index (MOCDI), the study highlights that except for radio, most media sectors in the Philippines lack diversity. High MOCDI scores indicate that a limited number of entities shape public discourse, restricting access to alternative perspectives.
Implications of a Media Monopoly
A highly concentrated media landscape poses several risks:
- Limited Competition – The absence of strong competition reduces innovation, increases costs, and narrows the variety of media content available to the public.
- Control Over Public Opinion – When only a few corporations control information dissemination, they gain the power to shape public perception, political discourse, and even election outcomes.
- Barriers to Entry – New and independent media organizations struggle to enter the market due to restrictive licensing, foreign ownership limitations, and the need for legislative franchises. These barriers reinforce the dominance of existing players.
- Threats to Journalism – Economic pressures and political interference impact press freedom. The shift of advertising revenue to digital platforms has weakened traditional media outlets, while threats against journalists remain a persistent problem.
- Digital Media Challenges – While the internet provides opportunities for alternative voices, large technology companies dominate the online space. Facebook, Google, and other digital platforms hold immense power over information distribution, further complicating the issue of media concentration.
Policy Recommendations
To address the growing risks of media monopolies, the study suggests several key policy interventions:
- Easing Market Entry Barriers – Regulatory reforms, including the simplification of licensing requirements and reevaluation of legislative franchise laws, can open the market to more players and foster competition.
- Promoting Diversity – The government and civil society should encourage and support independent journalism, community-led media initiatives, and alternative news platforms.
- Expanding Internet Access – Passing the Open Access to Data Transmission Act can facilitate competition in the internet market, improving accessibility and affordability for digital media consumers.
- Strengthening Media Regulation – Authorities should implement stricter measures to prevent excessive horizontal and cross-media ownership, ensuring a more balanced media landscape.
- Enhancing Ownership Transparency – Requiring media companies to disclose their ownership structures can help prevent hidden monopolies and conflicts of interest.
- Supporting Media Sustainability – Government incentives and policies that treat journalism as a public good can help struggling media organizations stay afloat, preserving press freedom.
- Implementing Freedom of Information Laws – Strengthening the enforcement of Freedom of Information (FOI) policies can ensure transparency and hold media owners accountable.
