Miss Universe Philippines 2020 Rabiya Mateo holds the SM Bears of Joy during the Iloilo City Christmas Parols 2.0 official lighting ceremony at SM City Iloilo last November 13, 2020.
The SM Bears of Joy is an annual initiative of SM Cares, SM Supermalls, and Toy Kingdom, aimed at encouraging shoppers to share the joy of the holiday season with children in need, by buying a pair for P200 and leaving one(1) bear for donation which will go to selected institutions.
Meanwhile, Operation Tulong Express(OPTE) is activated for shoppers who wish to donate for the flood victims in Cagayan Valley.
Mallgoers may drop by SM Foundation’s OPTE booths for cash donations located at designated areas in all SM Malls nationwide.
