There are millions of different mobile apps available in both Google Play Store and App Store and the number of mobile apps being submitted to these app stores continues to increase daily. If you are thinking about developing a mobile app or switching towards mobile apps for business, then now might not be the best time because the competition is fierce.
To really make your mobile app a success, not only will you have to launch a top-notch mobile app but you also have a user-acquisition strategy in place so that your app can get the traction that it deserves or you expect from users. The most popular way to acquire new users is App Store Optimization but apart from that, there are several other ways too. So, let us discuss some of the top ways to acquire new users for your mobile app.
Dedicated App Website
Having a dedicated website for your mobile app is important to not only improve the online presence of your app but also gain new users. To showcase your app in front of the world and let everyone know about its features, having a dedicated website like Vivo V AppStore is important.
For businesses and enterprises launching their apps, their app needs to be featured prominently across all pages of the website and not just on a single page of the website so that everyone knows how important mobile apps are to your business.
Social Media
When it comes to app promotion and acquiring new users, then social media is a must. Social media can be used in multiple ways to acquire new users, but generally, there are two ways to connect with the audience and turn them into your users; Organic and Paid.
Organic promotion on social media refers to having a presence on social media, connecting with your audience in a meaningful way, joining in on conversations, posting about the things that the audience cares about, and promoting your app. You can download HUAWEI AppGallery here and see how organic promotion on social media is helping apps become trending on various app stores including the Play Store and Huawei AppGallery.
On the other hand, paid promotion, as the name suggests, refers to when you pay the social media platform to promote your app and get people to download your app. Paid promotion has been very effective in acquiring new users, especially on platforms like Facebook and Instagram, but it depends on whether you have the marketing budget for paid promotion or not.
Influencer/Celebrity Marketing
In the age of social media, influencer marketing or celebrity endorsement is also a great way to acquire new users. It is true that not everyone has a few hundred thousand dollars in spare for celebrity endorsement but what they can do is get in contact with influencers on social media platforms and get them to endorse your app. Having social media influencers promote your app via their social channels is a great way to attract new users to your app.
Just remember that while doing influencer marketing, make sure that you select an influencer that aligns with your app’s niche and app’s target audience, otherwise, you will be spending your money down the drain.
Traditional Advertising/In-Store Advertising
Even in this digital age, traditional advertising is still very much effective. If you start to treat your app like a traditional product, then you can very well promote the app like traditional products, such as in-store marketing, TV advertising, or advertising while streaming content.
If you have a physical location, you can advertise your app throughout your store(s) and get people to download it by offering some sort of incentive or discount, as such campaigns have proven to be quite successful and have gained a lot of traction.
Word-Of-Mouth Advertising
Lastly, you can leverage word-of-mouth advertising for your app too in order to acquire new users, but it would only be possible if your app is a top-notch app. Word of mouth is still regarded by many people in this age but for this, your app needs to be good. If you really want people to endorse your app on their own and promote it, then your app must be so good that it leaves them no choice but to promote the app for free in front of their circle.
