The Center for International Trade Expositions and Missions (CITEM) has organized the Philippine participation in the Winter Fancy Food Show (WFFS) 2025 happening from January 19 to 21, 2025 at the Las Vegas Convention Center (LVCC), West Building in Las Vegas, Nevada, USA.
Sixteen (16) Philippine MSMEs under the FOODPhilippines banner are featured in the event as part of CITEM’s key thrusts in strengthening export demand for Philippine food, beverages, and ingredients this year. CITEM considers WFFS a key event for expanding the market presence of Philippine MSMEs in North America and other neighboring regions. As global export players focus on hitting the consumer pulse, the WFFS is the first extensive food event for the year that helps set the tone for what food retailers, buyers, and related services will bring to the specialty food table in 2025.
According to the event organizer, Specialty Food Association (SFA), continuous growth in the now over US$200B specialty food industry is expected, and estimated sales to pass the US220B mark in 2024. For 2025, reflecting steady growing demand, SFA predicts food trends to range from functional, real, and natural food to global flavors that are authentic and distinct, yet convenient to use, among others.
Philippine food is prime for the specialty food sector in this regard as participating exhibitors are offering products that use homegrown and natural ingredients, many of which are traditional and reflective of culturally rich communities. These include premium baked delicacies, vegetable-based snacks and treats, as well as instant or ready-to-eat mixes for convenient recreation of popular dishes at home, or adapting to the taste preferences of consumers and establishments alike. Additionally, many of these products offer cost-efficiency not only through sustainable sourcing, but also with their stable shelf life.
Housed at the Philippine Pavilion are the following companies: CALE88 Foods Corporation, Fitrite, Inc., Fortune of Wishes Seafood Products, Profood International Corporation, The Cabalen Group, and consolidator North Ridge Foods Company, Inc. with brands from Alson’s Aquaculture Corporation, Bec and Geri’s Inc., Hopia King Bakery, Jeverps Manufacturing Corporation, KKK Food Corp., KSK Food Products, Mekeni Food Corporation, Prime Global Corp., Vegetari Vegetarian Products, and Zigmund Enterprises.
The Philippine Pavilion is located at LVCC West Building – Booth nos. 2753, 2755, 2557, 2759, 2852, 2854, 2856, 2858. This year’s participation marks CITEM’s comeback after the pandemic.
Discover more about Philippine food as CITEM, the lead export promotion agency, holds the 18th edition of IFEX Philippines at the World Trade Center Metro Manila in Pasay City, Philippines from May 22 to 24, 2025.
IFEX Philippines is the Philippines’ biggest business-to-business and export-oriented international trade show for food, beverage, and ingredients.
Visit the Philippine exhibitors to the Winter Fancy Food Show 2025 at the Philippine Pavilion located at the West Hall of the Las Vegas Convention Center (LVCC), West Building in Nevada, USA – Booth nos. 2753, 2755, 2557, 2759, 2852, 2854, 2856, 2858.
