Emperador Inc. has announced its majority acquisition of Destileria Los Danzantes S.A. de C.V. (“Los Danzantes”), a key player in the global luxury mezcal industry, through its Mexican subsidiary, Casa Pedro Domecq.
The acquisition enhances Emperador’s premium spirits portfolio, which includes renowned whisky and brandy brands such as The Dalmore and Emperador Brandy.
Los Danzantes produces artisanal mezcal brands Los Danzantes and Alipus, recognized among the top 10 best-selling and trending mezcal brands worldwide. Its products are exported to over 20 countries and are prominently featured in top global bars.
“We are excited to invest in Los Danzantes, a company that is committed to keeping the tradition of artisanal mezcal production,” said Winston Co, president of Emperador Inc.
“The addition of luxury mezcal to the group’s whisky and brandy portfolio further amplifies and strengthens the premiumization and internationalization strategy of Emperador Inc. As we join Los Danzantes on this growth journey, we will continue to safeguard and protect the traditions, heritage, land, people, and resources that make this world-class mezcal.”
Emperador’s investment includes capital injection to support Los Danzantes in expanding its distribution and brand promotion.
The acquisition also aligns with Emperador’s commitment to social and sustainable practices, benefiting the workers and suppliers in Los Danzantes’ community.
The move underscores Emperador’s strategy to expand its footprint in the high-growth premium spirits market, with mezcal becoming a popular category globally.
