UP High School in Iloilo (UPHSI) students secured two Best Presenter awards in the Entrepreneurship and General Management Tracks 1 and 2 during the 6th Northern Philippines Business Research Conference (NPBRC) 2025.
The international research conference was held at the University of Asia and the Pacific (UA&P) in Pasig City, Philippines, from Feb. 26 to 27, 2025.
The NPBRC 2025 is a premier academic and professional event focused on business research and innovations in the Asia-Pacific region. It was organized by the College of Business Education at Northwestern University in Laoag, in collaboration with the UA&P School of Management and the University of St. Louis Tuguegarao.
The conference served as a platform for scholars, researchers, and practitioners to present and discuss their research, fostering collaboration and knowledge-sharing.
On the first day, a seminar highlighted the importance of research and encouraged participants to pursue studies that contribute to societal development.
The second day featured research presentations, with presenters grouped by topics. Attendees actively engaged in discussions by asking questions and providing feedback.
The recognition of UPHSI students at this prestigious event underscores their academic excellence and dedication to contributing to the field of business research.
The students received the following awards:
Award: Best Presenter
Research Title: Consumer Behavior and Preferences Towards Green Skincare Products
Presented by:
- Kyraphielle Defensor Fortaleza
- Francisca Victoria Jocsing
- Deborah Jane Cacho Leigh
Other members:
- Rexes Chavez Mombay Jr.
- Maria Mariella Eclar
Research Adviser:
Prof. Reynold Tan, Ph.D
Integrated Research Apprenticeship I and II Adviser
Award: Best Presenter
Research Title: Probing Preferences for Local and Foreign Products: Study of the Level of Xenocentrism and its Determinants Among Iloilo City Consumers
Presented by:
- Tiffany Lorraine Jamayo Casidsid
- Mary Antoniette Sumaylo Nalangan
- Robert Caesar Gallego Pinuela
- Hyacinth Trish Monoso Quiambao
- Justin Mark Laguardia Solas
- Wayne Diah Flora Umani
Research Adviser:
Prof. Reynold Tan, Ph.D
Integrated Research Apprenticeship I and II Adviser
Research Title: Financial Literacy of Micro and Small-business Owners in Iloilo City
Presented by:
- Ryan Anthony Paguntalan Araneta
- Karl Dwayne Falle Legario
- Geremy Christoff Nuevaespaña Nismal
- Rhexson Herrick Isaac Illastron Tuson
- Jaycon Edullan Villa
Research Adviser:
Prof. Reynold Tan, Ph.D
Integrated Research Apprenticeship I and II Adviser
The students were accompanied by Dr. Myla Fe Pinuela and Asst. Prof. Alonzo Francisco Locsin. (Ms. Francisca Victoria Jocsing & Ms. Mary Antoniette Nalangan)
