Atria-Iloilo’s ‘Evolution Unveiled’ welcomes holiday season, unwraps new brand

By Mariela Angella Oladive

Ayala Land’s Atria Park District in Iloilo City came alive with festive splendor during a dazzling Christmas lighting ceremony on November 21 at Atria’s activity center.

The event, aptly themed “Evolution Unveiled,” not only celebrated the joyous season but also marked a significant milestone with the grand reveal of Atria’s new logo and refreshed brand.

It was graced by Iloilo City Councilor Miguel Treñas, Punong Barangay Elmer Tiano of San Rafael, Mandurriao; Jennylle Tupaz, Ayala Land Senior Estates Development Head for Central Luzon and VisMin; Ms. Bong Kilayko Dy, VisMin Ayala Malls area head; Mr. Edgardo Pison, Ms. Tet Regalado, and other key figures.

The nature-inspired logo, with its fresh and elegant design, reflects Atria’s commitment to sustainability, vibrant spaces, and forward-thinking initiatives. Adding an artistic flair to the festivities, Atria also introduced its new street art murals.

“This is just the beginning of more exciting developments to come. We will be working to upgrade more of our facilities,” said Tupaz, further underscoring the ongoing efforts to elevate the Atria experience.

Iloilo City Mayor Jerry Treñas, represented by Councilor Miguel Treñas, expressed gratitude to Ayala Malls and acknowledged its significant contribution in the city’s livability.

“I would like to thank Ayala Malls for going above and beyond, not just for this event but for making our culture known through their support for our local dishes and products. You help us elevate our efforts to make Iloilo a more livable city,” Councilor Treñas said.

At the end of the event, attendees were treated with a live musical performance complemented by a buffet dinner showcasing local delicacies in the region. Everyone was further entertained with interactive game question and answer, offering the chance for participants to win exciting prizes.

As the Atria Park District’s Christmas lighting ceremony signaled the commencement of the festive season, it also symbolized its unwavering dedication to continuous growth, sustainability, and enriching experiences for the community.

With the unveiling of its new brand and logo, it also looks forward to exciting developments and activities that will improve the overall experience for its patrons and contribute to the thriving culture of Iloilo City.