The Atria Park District celebrates Dinagyang Festival 2024 with a vibrant lineup of activities for the Ilonggos and newly opened stores. In line with the theme of its refreshed brand, “Evolution Unveiled,” Atria’s recent Dinagyang festivities an store openings reflect its commitment to innovation and adaptiveness to Iloilo’s dynamic market as a lifestye and retail district. The Atria Park District welcomed the 2024 Dinagyang Festival with interactive events, appealing to the Ilonggos’ diverse set of interests. The Shops at Atrias Event Center held three main events Cosplay FunQuest, K-Wave Kasadyahan, and Kids Ati Kouture from January 26 to 28, 2024. These events engaged the young crowd in a wide variety of games and activities, showcasing their creative talents and skills. True to its vision of evolution, Atria merges tradtion and contemporary trends by integrating these opo culture events in the celebration of Iloilo’s Dinagyang Festival. It is noteable that last November 2023, Ayala Lands Atria Park District launched a refreshed look of he brand to resonate better with Iloilo’s younger market and their growing consciousness in making sustainable lifestyle choices. With sustainability and innovation at its core, Atria evolves into a brand that empowers the young market with engaging activities, upgraded facilities, and greender spaces that allow their youthful spirit and energy to thrive.

Aiming to serve a wider market with diverse needs and preferences, The Shops at Atria also opened new retail stores in January 2024. New stores such as Wano, Señor Pollo, and Jeju Ramyun offer restaurant and dining, which bring an immersive experience to customers through different international cuisines, such as Japanese, Latin American, and Korean. Barbs Breads and Beverages offers a relaxing store ambiance along with its selection of pastries and delicacies. Meanwhile, Thrive Art Gallery presents a creative space for its audiences, showcasing the talent and work of local Ilonggo artist through a well curated art exhibition. The gallery recently celebrated its grand opening on January 7, 2024, with The Shops at Atria housing captivating art pieces from its “From the Backroom” exhibit.

Atria’s initiative to refresh its brand and facilities upholds its dedication to enrich the lives of many. With its recently held Dinagyang festivities and newly opened stores in January, Atria is able to take active steps towards delivering diverse offerings that cater to more market segments, as it seeks to maintain its relevance in the lives of the Ilonggo market and create lasting value.