Axelum outlines strategic initiatives to anchor long-term growth

Romeo I. Chan, Chairman and Chief Executive Officer of Axelum Resources Corp

Axelum Resources Corp. (PSE: AXLM), the country’s leading fully-integrated manufacturer and exporter of premium coconut products, has redefined key strategies to restart its momentum and anchor long-term growth.

“We recognize the importance of adapting in today’s business landscape by keeping in step with evolving market trends, pioneering fresh ideas and more importantly, embedding sustainability in our way of doing business. This critical focus is to ensure that we constantly serve the needs of stakeholders, while contributing to permanent solutions that alleviate marginalization and climate risks,” stated Mr. Romeo I. Chan, Chairman and Chief Executive Officer of Axelum Resources Corp.

Following the completion of its partnership with Metro Pacific Agro Ventures, Axelum has crafted three major strategies targeting high-value opportunities on the commercial and sustainability fronts:

Protect and Strengthen Core: B2B

Axelum is aiming to expand global reach by penetrating unserved and underserved geographies through distributorships, third-party brokers or brick-and-mortar presence. For over thirty years, Axelum has been catering to a top-tier clientele composed of renowned international household brands. Recently, Axelum reinforced strategic capabilities by onboarding experienced professionals and reorganizing its salesforce to boost local presence, prioritize on-the-ground networking and account servicing. At present, Axelum is investing in multiple digital touchpoints to enhance customer lead generation and promote mainstream awareness.

Expand into New Growth Spaces: B2C

Axelum is committed to unlocking the massive potential of its consumer segment by reintroducing existing products and developing incubator projects geared towards a thriving health-conscious population globally. To date, Axelum is actively working on a pipeline of innovative product concepts in various stages of research and testing, with planned launches scheduled in the coming months. Axelum’s products are marketed and sold under homegrown labels, Fiesta and Fiesta Tropicale.

Amplify Sustainable Development

Axelum’s founding values are rooted on a deep sense of purpose to advancing economic inclusion and social progress. Axelum strives to create meaningful and lasting impacts in society that are measured beyond financial gain. For 2024, Axelum is set to formalize a structured sustainability framework including long-term objectives across its main sustainability pillars; education, health, livelihood and climate.

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