By Mariela Angella Oladive
FOX Racing, a global leader in motocross and biking gear, has opened its first store in Western Visayas at SM City Iloilo.
The store is the eighth FOX Racing outlet in the Philippines and reflects the brand’s commitment to supporting the local biking community. This milestone coincides with the company’s 50th anniversary, celebrating decades of delivering high-performance gear for motocross and mountain biking enthusiasts.
Geoff Khu, FOX Racing Philippines Brand Executive, expressed excitement about the expansion.
“As FOX Racing continues to celebrate half a century of excellence, we are thrilled to extend our reach to Iloilo City and meet the demand for top-notch riding gear in this vibrant region,” Khu said.
The store offers a wide range of FOX Racing products, including helmets, gloves, jerseys, and protective gear. Catering to both biking and motocross enthusiasts, it provides the latest innovations in riding apparel and equipment to enhance safety, performance, and style.
The opening underscores the growing biking culture in Iloilo City, widely recognized as the “Bike Capital of the Philippines.”
With the biking community flourishing, FOX Racing aims to actively participate in local biking events and support the development of outdoor sports in the region.
“Iloilo City is the perfect location for our first store in Western Visayas due to its strong and rapidly growing biking community,” Khu said. “We see huge potential in the area and look forward to collaborating with local riders and institutions to bring downhill biking events and other activities to the community.”
Borjock Acdol, a seasoned mountain bike rider and FOX Racing ambassador, also shared his enthusiasm for the store’s opening. He highlighted the physical and mental benefits of cycling and encouraged young people to embrace biking as a healthy and enjoyable activity to stay active and avoid negative influences.
