GCash Expands Services, Wins Awards Amid Fintech Boom

GCash has strengthened its position as the Philippines’ leading finance super app, rolling out expanded services and winning industry awards in a year marked by rapid digital growth.

The app’s parent company recently reported a 56% decline in non-telco revenues, but saw a 120% increase in equity earnings from its non-telco portfolio, highlighting its focus on digital finance and technology ventures.

GCash has become the largest digital cashless ecosystem in the Philippines, with over six million online and offline partners and a network of 1,000 merchant partners accessible through its GLife feature.

The app’s popularity stems from its user-friendly offerings that let consumers pay bills, send money, buy prepaid airtime, and shop with partner merchants—all from within the app.

This widespread adoption, coupled with a strong brand reputation, has earned GCash multiple awards this year.

Recently, GCash received Asia-Pacific Stevie Awards for Innovative Use of Technology in Customer Service and Innovation in Digital Transformation.

It was also named Best Mobile Wallet in the Philippines by Pan Finance and awarded Company of the Year for the Philippines’ fintech industry by Frost & Sullivan.

“We are dedicated to creating a holistic digital financial ecosystem that supports Filipinos from all walks of life,” said a GCash spokesperson, highlighting the company’s commitment to financial inclusion.

GCash has enabled over 6.9 million borrowers, primarily from lower-income groups and two-thirds of whom are women, to access credit services through GCredit, GLoan, GGives, and Sakto Loan.

As part of its mandate, GCash expanded internationally in partnership with Alipay+, allowing users to transact in 51 countries through the GCash Global Pay feature.

GCash Global Pay enables overseas Filipinos in 16 countries to pay bills, send money, and top-up load for loved ones back home using the Scan-to-Pay feature.

GCash has also focused on sustainability through its GForest initiative, which encourages users to earn “green energy” points and plant trees by using the app.

To date, GForest has facilitated the planting of over 2.9 million trees, helping offset an estimated 139,000 tonnes of carbon dioxide.

Beyond GCash, Globe’s venture builder 917Ventures has been advancing other portfolio companies, including the telehealth platform KonsultaMD and Brave Connective Holdings, Inc. (BCHI).

BCHI operates companies like AdSpark, M360, DeepSea, and iNQUiRO, which deliver data-driven solutions and digital media services to help businesses connect with consumers.

M360, BCHI’s multi-channel messaging platform, has enabled over 1.1 billion monthly interactions, reaching more than 700 operators in 190 countries.

As Globe pivots from traditional telecom operations to digital finance and data services, GCash remains a flagship of its success in the expanding fintech landscape.