‘Twas indeed a fest like no other.
Thousands gathered on October 5 at the Iloilo Convention Center in Mandurriao, Iloilo City, as telecom giant Globe brought its much-anticipated G FEST 2024 to the metro.
The event delivered on its promise, offering unforgettable experiences to attendees, mostly millennials and Gen Z, with a fusion of music, creativity, and a celebration of Filipino youth’s courage.
G FEST is a highlight of G DAY, Globe’s annual celebration aimed at strengthening connections with customers by enriching their lives through unique experiences and exclusive rewards.
Following the success of its Manila leg, G FEST traveled to Iloilo, offering an exciting lineup of workshops, performances, and booth activities, all designed to inspire creativity and foster community engagement.
A special workshop hosted by Iloilo’s homegrown street culture brand, Illcity Clothing, explored the integration of street fashion and hip-hop culture.
Participants gained hands-on experience in understanding street culture’s significance to the Ilonggo community and how fashion influences the local hip-hop scene.
Musical performances took center stage, with a lineup featuring top artists such as O SIDE MAFIA, Illest Morena, I Belong to the Zoo, DEMI, and dwta.
The acts energized the crowd, providing a space where music and creativity united to ignite courage and self-expression among the youth.
Globe customers redeemed their G FEST 2024 passes through the GlobeOne app, unlocking access to exclusive experiences.
Jerome Patalud, Head of Globe Rewards, expressed excitement about bringing G FEST to Iloilo, stating, “We offered a vibrant platform where the youth can explore their creative talents, express their individuality, and build the confidence to pursue their dreams.”
“We are committed to providing opportunities that inspire and empower the next generation, fostering a culture of courage, creativity, and self-expression throughout this celebration,” he added.
G FEST Iloilo was made possible through the collaboration of several partners dedicated to supporting Filipino youth and creative communities, including Patrons of the Arts (Official Art Partner), Courtyard by Marriott Iloilo (Official Hotel Partner), Illcity Clothing (Official Clothing Partner), and HelixPay (Official Ticketing Partner).
Other partner brands and organizations included Sony Music, TMP Industries, Iloilo Convention Center, foodpanda, GrabCar, and MYX Philippines.
Meanwhile, Globe customers can look forward to the next G FEST event, scheduled for November 16, 2024, at SMX Convention Center in Davao City. (With reports from Jennifer P. Rendon)
