Globe, GMS partner to bring AI-powered solutions

Globe, the Philippines’ premier digital solutions platform, has announced a strategic partnership with GMS, a leader in AI-driven communications solutions.

This collaboration is set to revolutionize customer experience for enterprises throughout the nation with cutting-edge AI technologies.

Under this alliance, Globe will integrate an omni-channel campaign suite that includes advanced conversational AI tools, such as chatbots, to facilitate customer interactions and leverage GenAI for content generation, analytical insights, and personalized engagement strategies.

Ernest Cu, President and CEO of the Globe Group, expressed enthusiasm about the partnership’s expansion, given the success with GMS in A2P messaging through Globe’s portfolio company m360.

“We are excited to extend our partnership because we believe GMS’ redefined business strategy aligns with Globe’s goal to empower each Filipino with every day digital solutions,” Cu stated.

This initiative promises to bolster operational efficiency, enhance data-driven decision-making, and reduce costs, thereby boosting customer satisfaction, trust, and loyalty, and ultimately contributing to increased revenue for Globe.

GMS brings to the table a wealth of innovative communication solutions that will support Globe’s array of digital services spanning several sectors including fintech, healthtech, adtech, edutech, climate tech, shared services, investments, and entertainment.

Charles Upchurch, CEO of GMS, highlighted the significance of the partnership: “Building on our strong legacy in messaging and our profound knowledge of the MNO and enterprise business, GMS is shifting its focus to the AI-powered future of communications.”