In a historic achievement that places Western Visayas on the international map, Prometheus has earned a nomination at the Marketing-Interactive PR Awards 2025 in Singapore.
Chosen from nearly 500 entries across Southeast Asia, South Asia, and Oceania, Prometheus’ campaign with Home Credit and EMCOR Inc. secured a nomination in the Best Experiential PR Campaign category.
The campaign, “Unlock New Adventures”, was developed in partnership with Home Credit and EMCOR, and reimagined motorcycle ownership as a realistic goal for everyday Filipinos. It also turned a financing product into a nationwide movement that brought hope, mobility, and economic opportunity to thousands.
Prometheus partnered with Home Credit and EMCOR to tackle a deeply rooted problem: the inaccessibility of motorcycle financing for many Filipinos. Together, they launched a campaign designed to replace financial roadblocks with pathways paved with possibilities. The “Unlock New Adventures” campaign activated communities during Davao’s vibrant Kadayawan Festival, drawing over 100 motorcycle enthusiasts for a grand motorcade, an immersive experience center, and on-ground interactions that made abstract financing concepts feel tangible and empowering.
Hosted by Marketing-Interactive, the PR Awards 2025 is Southeast Asia’s most competitive celebration of excellence in the public relations and communications industry. Judged by a panel of 21 respected client-side marketing experts, the awards highlight standout achievements across 48 categories.
For Prometheus, the nomination is a testament to what can happen when world-class storytelling is born in the regions and backed by purpose.
“Prometheus has always been the underdog in these award shows—but with this nomination, we’ve proven that a small agency from Iloilo can stand shoulder to shoulder with the best in Southeast Asia,” said Prometheus Chief Executive Officer Lcid Crescent Fernandez.
This latest recognition follows Prometheus’ consistent track record of representing Visayas and Mindanao in national award-giving bodies—where wins are often dominated by
NCR-based agencies.
- 60th Anvil Awards 2025 – Silver for Best PR-Led Integrated Campaign; and Silver for PR Tools – Special Events
- Marketing Excellence Awards Philippines 2024 – Silver Award for Excellence in Anniversary Marketing; and Silver Award for Excellence in Guerilla Marketing
- Asia CEO Young Leader of the Year – Circle of Excellence
- Asia CEO SME Company of the Year – Circle of Excellence
- Marketing Excellence Awards Philippines 2023 – Marketing Leader of the Year
Amid a highly competitive field of national agencies and global brands, the recognition from PR Awards 2025 stands as a powerful testament to Prometheus’ commitment to excellence and the strength of regional talent.
Prometheus has long championed the belief that innovation and world-class creativity thrive even beyond the nation’s capital. Recognition on an international stage is proof of what’s possible through bold ideas, regional excellence, and the resolve to consistently #DareTheFuture.
Prometheus is Western Visayas’ first and only full-service marketing agency and public relations firm. Ideas Engineered refers to our ability to precisely craft, perfect, and execute solutions to solve problems and drive progress. This approach melds creativity, data, and culture to transform raw concepts into actionable strategies that propel clients to success.
Our partner brands include MORE Power, Asia Pacific Medical Center, Damires Hills Farm & Spa Resort, Bread Basket, Daily Guardian, 101 Food, Pest Science Corporation, Coffee Brewtherhood, Iloilo Grand Hotel, Dreamskin, UMA, Pueblo de Panay, and Iloilo Business Club. National and global clients include Home Credit, Monde Nissin, Owndays, Ford, Courtyard by Marriot, Imperial Appliance Plaza, Haier, Häfele, Honda, Japan Foundation, Fiesta!, Birkenstock, Goozam, Data Soft Logic, and the Philippine Chamber of Commerce and Industry.
To learn more about Prometheus, follow its official pages on Facebook and LinkedIn. Reach Prometheus via email at [email protected].
