Photo Credit: Alex Lam

South Korean-born, Toronto-based bedroom pop artist Peach Luffe (Peach LOO-FEE) releases his new EP, ‘Honey’, along with a new track, “Smile”.

‘Honey’ is about a wonderful person I met last year. I feel like this relationship I have is just really sweet, and the songs are sweet-sounding, too. It doesn’t sound super raw, but it also isn’t super polished. The EP talks a lot about reassurance and insecurities when you feel like you aren’t good,” Peach Luffe shares.

The EP was recorded throughout Summer 2023 in his Toronto apartment. In addition to taking the mic, he showcases his skills on guitar, keyboard, bass, and violin, expanding his ever-evolving sonic world and coating it in sweetness. The result is six dreamy new tracks that are filled with lush soundscapes, soaring vocals, and the introspective lyrics he has become known for. The EP also includes recent singles Honeybee, Honeymoon, Quite Like You”, and Say It Back.

He adds, “In anime, the main characters always have an attitude of, ‘No matter what happens, everything is going to be okay.’ It’s their mentality. They keep going and find a way to make everything work out. My approach to music is similar. I look for new ways to create, and I hope to be the person who tells listeners, ‘Everything is okay’.

The project is the vision of Jong Lee, a classically trained violinist who was born in Seoul, South Korea, raised in Buffalo, New York, and is now based in Toronto. Known for creating daydream-worthy pop, Jong leans on his classical foundation to build lush soundscapes that transport his listeners. The moniker Peach Luffe was inspired by his love of peaches and the manga One Piece’s main character, Luffy.

Peach Luffe started as a solo project in Lee’s bedroom during the pandemic and gradually evolved into a full band, featuring numerous collaborators, as well as Lee’s beloved sidekick, Mango the cat. As a prolific songwriter, Jong has mesmerised listeners with his dreamy, ethereal sounds and lush vocals over a series of releases in just under four years – his first EP ‘Shimmer’ (2020), debut album ‘Everything is Peachy’ (2022), and four other EPs that have seen the singer rapidly grow audiences at home in Toronto, as well as further afield in Southeast Asia.

Peach Luffe’s Top 10 Streaming Markets worldwide now include Indonesia, the Philippines, Malaysia, Thailand, and Taiwan. Indonesia ranks #1 among his top Instagram followers, and the Philippines ranks #2 among his top TikTok followers.

He has received early support from global tastemakers like CBC, Atwood Magazine, as well as landing the cover of influential playlists like ORG. on Spotify Asia. Spotify also selected him for a billboard in Toronto’s Dundas Square for Asian Heritage Month in May of 2023. His single “Shimmer” has been synced in Korean advertisements and the 2022 film Swearing Jar. Peach Luffe is also a confirmed artist for SXSW 2024.

Honey’ Tracklisting

  1. Quite Like You
  2. Say It Back
  3. Honeymoon
  4. Honeybee
  5. Smile
  6. Wonderwing

Stream the EP ‘Honey’ here: peachluffe.ffm.to/honey


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