The 40ft. Christmas Tree at SM City Iloilo was officially lighted at the Northpoint November 7, 2020.
The mall celebrates the Ilonggo spirit showcasing Ilonggos are at home in SM City Iloilo. The unity shown by people in these trying times exemplifies a family extending a helping hand to brothers and sisters in need.
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Born out of love for everything Ilonggo, the indigenous fabric from local communities–Hablon, Jusi, Piña, Abaca and Rattan, wrapped around the regal centerpiece, symbolic of a solid foundation rooted on rich history and noble tradition.