Enhancing the Customer Experience and Streamlining Training
Virtual and augmented reality is becoming increasingly popular in the restaurant industry. VR and AR technologies offer restaurants the opportunity to enhance the customer experience through immersive interactions, such as virtual menus and augmented food displays. In addition, VR and AR can streamline training for staff, allowing for efficient and engaging learning experiences.
Expanding Reach and Improving Customer Experience
Mobile ordering and delivery have become increasingly popular in recent years. In fact, revenue from online food delivery in Southeast Asia is expected to grow annually at a rate of 17.5% from 2023 to 2027, according to research by Statista. While growth has slowed in the past year due to the easing of restrictions and the return of dine-in services, a study from Momentum Works shows that food delivery Gross Merchandise Value (GMV) is still 4x more than what it was pre-pandemic. What this essentially means is mobile ordering is here to stay, and for good reason. It allows restaurants to reach new customers and expand their target market, improve the customer experience through convenient ordering and delivery options, and generate valuable data insights through customer tracking and analytics.
Improving Customer Service and Online Ordering Efficiency
AI-powered chatbots are changing the way that restaurants interact with customers. By handling tasks such as order taking, customer questions, and recommendations, chatbots improve customer service and increase online ordering efficiency, freeing up staff to focus on other areas of the business. An added benefit, of course, would be increasing the chances of a customer placing and pushing through with an order. Pizza Hut has successfully used AI to increase conversion rates by 30%.
Improving Efficiency and Reducing Customer Wait Times
Kitchen display systems provide real-time information to kitchen staff, improving efficiency and reducing customer wait times. By tracking orders and food preparation in real-time, kitchen staff can stay on top of orders, ensuring that food is prepared quickly and accurately, and reducing the risk of mistakes.
Improving Customer Engagement and Loyalty
Customer relationship management, or CRM technology, is crucial for building long-lasting relationships with customers. Investing in customer loyalty and retention is one of the best moves a business owner can take. According to Bain & Co, it will cost businesses 5 to 25 times more to attract a new customer rather than selling to an existing customer. Moreover, according to the same study, improving customer retention by just 5% leads to 25%-95% increase in profits!
By analyzing customer behavior through technology and utilizing that information to personalize offers and promotions, restaurants can improve customer engagement and loyalty, ensuring customers keep coming back, time and time again.
Reducing the Risk of Virus Transmission and Improving the Customer Experience
Contactless ordering and payment are becoming increasingly popular, as customers continue to be more conscious of reducing unnecessary contact. By lessening the risk of virus transmission using digital ordering and payment methods, restaurants are improving the safety and peace of mind for both customers and staff.
Another benefit of contactless ordering solutions, like QR ordering, is increasing the efficiency of wait staff by allowing customers to punch in their orders from their own mobile phones, automatically sending them to the restaurant’s POS system. Restaurants that have successfully implemented QR ordering have also reported saving 30-50% of labor costs.
Improving Efficiency and Reducing Labor Costs
Speaking of labor efficiency, kitchen automation is revolutionizing the way that food is prepared in restaurants. By using technology for tasks such as portion control, ingredient mixing, and food preparation, kitchen automation improves efficiency and reduces labor costs, freeing up staff to focus on other areas of the business.
Streamlining Operations by connecting the Front-of-House with the Back-of-House
Restaurant POS systems are a crucial aspect of any successful restaurant operation. They offer a wide range of features, including order management, payment processing, inventory tracking, and customer management. With a cloud-based or internet-native POS system, front-of-house operations run smoothly and efficiently, reducing the risk of errors and improving the overall customer experience.
Modern app-based POS systems can also integrate with third party delivery apps like Foodpanda and Grab, and consolidate other technology too, turning the POS into a full-suite restaurant management system. This technology also greatly reduces upfront costs for business owners because they are free to use their existing internet-enabled devices, such as laptops or tablets.
Reducing Waste and Improving Ingredient Availability
Inventory management systems optimize food and beverage ordering and storage processes, reducing waste and ensuring ingredient availability through real-time tracking. By using this type of software and integrating it with POS systems, owners can track inventory levels in real-time, therefore avoiding overstocking or running out of key ingredients, saving time and money in the process.
Informed Decisions Through Data Analytics
Predictive analytics is a powerful tool for restaurants, enabling informed menu planning, inventory management, and staffing decisions through the identification of sales, inventory, or customer behavior patterns and trends. By understanding their data, restaurants can make data-driven decisions that increase efficiency and profitability.
These ten food technology trends are just a few examples of the ways in which technology is transforming the restaurant industry. By leveraging these trends, restaurants can increase efficiency, improve the customer experience, and ultimately increase profitability. Whether you’re a small mom-and-pop shop or a large chain, the future of food is bright, and the opportunities are endless.
Mosaic Solutions, a leading provider of Restaurant Management Systems in the Philippines, offers a comprehensive suite of technology solutions to help restaurants stay ahead of the curve. From a POS that integrates with third party delivery apps and contactless ordering to inventory management and advanced data analytics, Mosaic has the tools and expertise to help restaurants succeed. To learn more about how Mosaic Solutions’ technology can revolutionize the way successful food businesses operate, please visit www.mosaic-solutions.com.
