San Miguel Pale Pilsen proves that no matter the generation, the essence of brotherhood or samahan remains true.
How do you connect older drinkers with younger ones? At a time when generations gap is more pronuounced than ever, San Miguel Pale Pilsen’s latest music video offer both generations a reason to bond with each other.
On May 14, 2019, San Miguel Pale Pilsen released two music videos in celebration of lasting friendships. The first video, “Side A”perfectly captures how older drinkers partied in the day, complete with flared pants, long hair, disco music and San Miguel Pale Pilsen. The second music, ” Side B”is a more modern take, showing younger drinkers having fun in 2019, hitting clubs in street wear, showing off hip-hop moves, partying to electro beats and enjoying the same San Miguel Pale Pilsen.
The videos how ever, have a secret hiding in plain sight: grab a friend and play these two videos side-by-side on two mobile phones and the videos interact as one. A basketball shot in “Side A becomes a video game alley-oop pass in Side B”.Electro-infused vocals in one video is harmonized by Motown-style backup singers in the other. A classic disco dance move in one video is complemented by a pop-and lock move in the other.
The experience is a mind blowing cinematic ride that encourages viewers to grab a friend and watch together by simply pressing play simultaneously. No downloads or website required.
What sets this campaign apart from previous campaigns that have used dual mobile video executions is the merging of standalone songs from two contrasting genres to bridge the gap between generations. It is a triumph of painstaking filming,songwriting, choreography and production design.
Much have been said about the differences between millennials and the older generation, said Bea Totanes, Brand Manager of San Miguel Pale Pilsen, To make two contrasting generations realize that they actually have more in common, that is something I think we can be proud of as a brand” The videos are part of the brand campaign to celebrate lasting friendships with the theme ” Kahit Kailan, Walang Iwanan”.
The music video can be viewed on San Miguel Pale Pilsen’s Facebook Page and Youtube Channel # WalangIwanan.
First CONNECT Pub Crawl kicks -off in Iloilo City
CONNECT is the first nationwide Pub Crawl brought to you by San Miguel Pale Pilsen that aims to bring friends closer, and create new friends for that truly memeorable # WalangIwanan experience.
Twenty (20) barkadas, composed of 5 members with ages 18 and up, were invited to participate in the first leg of the CONNECT Pub crawl in Iloilo. ( last May 18, 2019)
Each pub crawl barkada visited four (4) partner pub crawl bars- Prism, Cocktail Cruiser, Bourbon Street at Smallville and to B-Place at Taft, Mandurriao and accomplished the fun and exciting # WalangIwanan challenges in each partner bar-Food Challenge, Trivia Challenge, Karaoke Challenge and the Ring Toss challenge.
After the pub crawl barkadas completed all the four (4) challenges, they gained access to a secret party! This secret party, at Mamusa, featured performances by Iloilo’s very own Four Elements and the top Indie band Autotelic, in their first ever live performance in Iloilo City.
With the theme”Kahit Kailan, Walang Iwanan”the CONNECT Pub Crawl events is part of San Miguel Pale Pilsen’s campaign to celebrate lasting friendship and to continue to be part of new friendships and memorable experiences with the barkada.
Watch out for the next leg of the CONNECT Pub Crawl happening in Davao, Manila, Bacolod and Cebu.