By Prof. Enrique M. Soriano
As we look forward to 2025, families across the world find themselves gathered in celebration, reflecting on their shared history and looking ahead with hope. For family enterprises, this is a season of renewal—a time to recommit to shared purpose and values, and to embrace the inspiring challenge of preserving their legacy for generations to come. A century of sustained family enterprise—what many would consider an extraordinary achievement—demands vision, discipline, and an unwavering commitment to adaptability and change.
In my work in Asia, I have acknowledged a very important qualitative truth… enduring family enterprises prioritize the quality of their relationships and their shared governance structures over pure business and financial considerations. Their ability to navigate transitions and challenges stems from deeply rooted values, institutionalized practices, and a collective will to succeed together—not just as a business, but as a unified family. And to sustain the momentum, I have also reinforced their enduring commitment by guiding them with the following important initiatives.
Investing in the Next Generation
To carry the family legacy into the future, profound investment must be made in the next generation. This transcends formal education and requires fostering a deep appreciation for the founder’s struggles—the adversity and sacrifices that shaped the business. By sharing these stories of perseverance and triumph, families instill a sense of stewardship and respect for what has been built.
Early December, my team facilitated a weekend retreat in Singapore where third-generation family members explored the transformative power of shared values such as respect, accountability, teamwork, family unity, and meritocracy. We addressed the dangers of entitlement, highlighting examples from my mentoring of successful successions across Asia. Witnessing young family members embrace their role as stewards was a testament to the value of such initiatives. And credit goes to the founder and the second generation parents. The key to success lies in sustaining this momentum, as transformation requires patience, commitment, and determination.
Structured programs to develop leadership, business acumen, and interpersonal skills are essential. Rotational roles within the business provide firsthand experience and a holistic understanding of the enterprise. For those not active in the business, education about shareholder responsibility ensures their engagement and alignment with the family’s shared purpose.
Embracing Shared Values and Purpose
At the core of every 100-year family enterprise is an unwavering commitment to shared values and purpose. These values serve as the glue that binds the family, even in moments of conflict or uncertainty. Stewardship—caring for the business and its legacy for future generations—is not just a guiding principle; it is a way of life.
Thriving families understand that their unity depends on mutual respect, transparency, and opportunities for connection. Annual retreats, philanthropic initiatives, and family history projects create moments of shared meaning. Such efforts reinforce the understanding that the family is not merely a collection of individuals but a cohesive entity with a shared destiny.
A Spirit of Renewal
The hope of the New Year serves as a poignant reminder of renewal and hope. It offers an opportunity to reflect on the past, celebrate achievements, and take bold steps toward change in 2025. Whether it means finalizing a Family Constitution, appointing an external advisor, or launching an education program for the next generation, the actions taken today will shape tomorrow’s foundation.
The journey to becoming a 100-year family enterprise is neither easy nor quick, but it is profoundly rewarding. It demands vision, discipline, and a willingness to adapt. In this series, we will explore the additional pillars that support this remarkable achievement—from lifelong learning and philanthropy to innovation and resilience. Together, these elements form a blueprint for enduring family success. Let this season inspire you to honor the past, strengthen the present, and illuminate the future of your family enterprise.
