Arise Plus Philippines, a EUR 5.8 million project funded by the European Union (EU), is spearheading efforts to enhance the nation’s trade performance and global market competitiveness.
Launched on March 1, 2021, this initiative aims to foster inclusive growth and facilitate the Philippines’ integration into the international market.
“Arise Plus Philippines is more than a financial investment; it is a strategic partnership designed to uplift the country’s trade competencies and market access, particularly within the European Union,” said a DTI representative.
The project collaborates with Philippine government agencies, notably the Department of Trade and Industry (DTI), to support micro, small, and medium enterprises (MSMEs). These enterprises, which make up over 99% of the Philippine economy, face challenges such as inflation and intense market competition.
Key goals of Arise Plus Philippines include fostering economic growth and reducing poverty by enabling the Philippines to benefit from EU market access and the Generalized Scheme of Preferences Plus (GSP+) trade privileges.
The project’s multi-faceted objectives target five key outputs, such as enhancing the National Quality Infrastructure (NQI) for food exports and bolstering trade facilitation capacities.
The initiative has already generated significant outcomes. In 2023 alone, it facilitated 975 business leads and deals, valued at USD 122.6 million. These achievements span various sectors, including coconut and game development, highlighting the project’s impact on the local economy.
Policy development is a crucial component of Arise Plus Philippines. The project has produced an Export Potential Assessment to identify lucrative export opportunities and markets.
An EU GSP+ Policy Study evaluates the utilization of GSP+ preferences, while technical briefs address EU sustainable initiatives, including regulations on deforestation and single-use plastics.
One notable achievement is the ongoing Investment Facilitation Needs Assessment, evaluating compliance with the World Trade Organization’s (WTO) Investment Facilitation for Development instrument. This positions the Philippines as a leader in global investment facilitation.
The project has also supported the Bureau of Customs in adapting to e-commerce demands, implementing Risk-Based Inspection principles, and strengthening the Authorized Economic Operator framework. These efforts underscore the commitment of Philippine Customs to evolving with global commerce trends.
Arise Plus Philippines is instrumental in preparing Philippine businesses to navigate the EU market. Success stories published by the project showcase exporters who have benefited from its assistance.
“The timeliness of the project is particularly significant considering the recently renewed EU-PH Free Trade Agreement negotiations, which, if successful, will play a huge role in the economic development of the Philippines,” added a DTI official.
As the project progresses, Arise Plus Philippines continues to engage stakeholders, including MSMEs and various DTI bureaus. This initiative embodies the resilience and potential of the Philippine economy to expand globally and thrive.
