Asticom Technology Inc., the shared services arm of Globe, has unveiled its ambitious vision for a future deeply intertwined with the transformative power of Automation, Machine Learning, and Artificial Intelligence (AI) within the shared services and outsourcing landscape.
Mharicar Castillo-Reyes, Asticom President and CEO laid out the company’s forward-looking strategy and commitment to its customers using cutting-edge technologies.
“More than just tools, these advancements serve as sparks of change that enable us to revolutionize how we deliver services, increase our efficiency, and offer unmatched value to our customers, particularly as we aim to serve more businesses in the APAC market,” said Castillo-Reyes.
Innovation remains a cornerstone of Asticom’s strategy. The company is committed to contributing to the country’s economic recovery through strategic use of technology, focusing on streamlining processes and shifting towards more value-added activities.
“To fully leverage these new technologies, we’ve set specific goals, built a solid foundation, invested in the necessary tools, and aligned our operations with our business objectives. This strategy ensures we are well-equipped to tackle challenges and maximize the benefits from our digital transformation efforts,” she shared.
Castillo-Reyes added that Asticom is actively integrating AI and automation into its services. This includes data-driven recruitment in talent outsourcing and growth in areas such as Conversational AI, Financial Analysis AI, and AI for Code Development in business process outsourcing. In engineering outsourcing, the focus is on expanding AI-based energy management, workplace efficiency tools, occupancy sensors, and electric vehicle infrastructure.
The use of AI extends to gaining deeper customer insights, anticipating needs, and optimizing resource allocation. Asticom’s approach involves tailoring tech solutions to specific client needs across diverse industries, ensuring a personalized and effective service offering.
Central to Asticom’s vision is the empowerment of its workforce through AI and automation. These technologies are not seen merely as tools but as enablers that free staff from mundane tasks, allowing them to focus on strategic efforts and building deeper customer relationships. This approach underscores the belief that technology not only enhances business processes but also unlocks human potential.
“At Asticom, we truly believe that supporting and empowering our people is crucial for helping businesses achieve long-term growth and success,” Castillo-Reyes said. “Investing in our workforce is more than just a strategic move; it’s a core belief that promotes ongoing growth, not just in our company but across the industry landscape.”
Asticom is guided by a clear vision and purpose, ensuring that every technological advancement is rooted in enhancing the well-being and growth of individuals. By prioritizing people, the company is dedicated to creating a future where technological innovations are intertwined with human values, ultimately improving lives through seamless technology integration.
Serving over 200 clients, Asticom boasts a diverse service portfolio, including engineering support for industries such as telecom, renewable energy, and facilities management, talent outsourcing for both tech and non-tech roles, and flexible job opportunities via its NXT platform. Complementing these is a 4,000-strong, highly skilled workforce experienced in information technology, engineering, human resources, as well as sales and marketing.
