Prometheus CEO and Daily Guardian Vice President External Lcid Crescent Fernandez was honored with the prestigious title of Innovative Entrepreneur of the Year at the Ilonggo Entrepreneur Awards 2023 by the Philippine Chamber of Commerce and Industry (PCCI)-Iloilo Chapter.
Fernandez was recognized during an awards ceremony held at the UPV Performing Arts Hall in Iloilo City on Wednesday, December 27, 2023.
The Innovative Entrepreneur of the Year award is given to the most deserving entrepreneur who has developed a new and innovative business model.
Fernandez’s remarkable leadership has not only earned him the recognition but has also elevated Prometheus to become the only full-service public relations firm and marketing agency in Western Visayas to secure a Marketing Excellence Award within just four years of its inception. As VP External of Daily Guardian, Fernandez has consistently upheld the newspaper’s prominence through strategic collaborations, partnerships, and effective marketing campaigns.
The rigorous selection process for the award involved a comprehensive evaluation of nominees, assessing factors such as innovative business strategies, community impact, and the entrepreneurial journey of each candidate. The judging criteria underscored excellence, resilience, and transformative contributions to the Ilonggo business landscape.
