The 4th GCash Insider event brought together business leaders, marketers, and data experts to explore how Filipino consumer behavior is changing in response to economic realities.
Held at The Fifth at Rockwell in Taguig City, the event focused on equipping businesses with data-driven strategies to adapt to evolving spending habits.
Themed “Thriving in the New State of Spending,” the event featured exclusive insights from GCash, the Philippines’ top finance super app. Key takeaways revealed a consumer focus on essential goods, wellness, future planning, and emergency preparedness. GCash leaders emphasized how these trends are shaping the market.
“At GCash, our purpose is making Filipinos’ everyday lives better. We have evolved into a trusted companion of convenience for millions,” said Ian Monsod, GCash MarTech General Manager.
“Since 2022, GCash has shared valuable insights on consumer behavior and trends with businesses, helping them formulate strategies to cope with changing spending habits.”
Through GCash for Business: Partner Solutions, the platform enables companies to access actionable insights from millions of users.
These insights cover various industries, including travel, leisure, entertainment, and insurance, allowing businesses to align with market demands and remain competitive.
“Understanding these shifts in consumer behavior is crucial for businesses to remain competitive and thrive in today’s fast-changing market,” added Winsley Bangit, GCash Group Head of New Businesses and Wealth Management.
GCash’s ability to leverage real-time data has made it a vital tool for businesses looking to adapt to changing market conditions.
Claude Gomez, GCash Head of Marketing Strategy & Insights, highlighted how the platform’s consumer trend analysis enables brands to act swiftly and effectively.
Kay Lagman, GCash Partner Investment and Marketing Head for New Businesses, noted, “These solutions go beyond mere statistics – it’s about identifying emerging opportunities and challenges. This insight allows brands to proactively adapt to the evolving needs of Filipino consumers.”
Chief Marketing Officer Neil Trinidad reiterated GCash’s commitment to financial inclusion. “Our mission is to empower every Filipino with financial tools that can improve their lives while helping businesses adapt and thrive,” he said.
Under its “Finance for All” vision, GCash is driving the migration of businesses into the digital realm. Its offerings, including savings, loans, insurance, and investments, empower Filipinos to embrace cashless transactions and long-term financial planning.
The app supports over six million merchants and social sellers, solidifying its role in fostering economic growth. Additionally, GCash is aligned with the United Nations Sustainable Development Goals, promoting financial inclusion, safety, and equity.
The GCash Insider event concluded with a renewed commitment to supporting Filipino businesses as they navigate a dynamic economic environment. With consumer insights at their fingertips, brands are better equipped to meet the changing needs of the market and thrive in the digital age.
