Janneth Dela Cruz, a 50-year-old cook and baker from Brgy. Mansaya, Lapuz, Iloilo, was moved to tears when the MORE Power team surprised her at her home early Friday morning. As the 100,000th customer of MORE Power, Iloilo City’s sole power distributor, she received an unexpected gift package to mark the occasion.
Led by Ms. Ma. Cristina Cabalhin, Vice President for Customer Care and Marketing, the MORE Power the team personally delivered various appliances to Janneth’s home, including an oven, dough mixer, rice cooker, electric fan, and washing machine. She also received groceries, baking supplies, gift certificates, and cash to assist with home repairs and her livelihood.
Overwhelmed with emotion, Janneth expressed her gratitude, saying, “Maraming-maraming salamat po, sa dami po namin, ako pa po yung napili. Salamat talaga, MORE Power. Salamat din po kay President Sir Roel Castro. Thank you po talaga sa staff ng MORE at ako ang napili ninyo.”
Cabalhin, during the event, said, “Ma’am, you are our 100,000th customer. We wanted to celebrate this milestone with you.”
Janneth’s mother, Simonia Gioneo, was equally emotional, acknowledging her daughter’s hard work in supporting their family through cooking and baking. “Siya lang na gabaka-baka ubra, tatlo man lang kabataan ya. Madamo gid nga salamat sa MORE Power ilabi na gid sa ila staff, ilabi na gid sa nagdul-ong.”
MORE Power has seen remarkable growth since it took over as Iloilo City’s distribution utility in February 2020, expanding its customer base from 62,000 to 100,000 in just over four years. This reflects a cumulative growth rate of 59.8%, driven by the company’s customer-centric initiatives like the MORE Konek Program.
“Our growth is a testament to the trust and support we’ve built within the Iloilo community,” said MORE Power President and CEO Roel Castro. “We are dedicated to enhancing our services and ensuring that our customers feel valued every step of the way.”
MORE Power’s success is not just about numbers, but about its mission to provide reliable electricity while building strong customer relationships. The company’s focus on addressing customer needs has been pivotal in achieving its growth.
To celebrate reaching 100,000 customers, Castro envisioned a special “pasasalamat” package for the milestone customer. This gesture symbolizes the company’s dedication to recognizing and appreciating its growing customer base.
As MORE Power continues to expand, it remains committed to improving its services and infrastructure to meet the evolving needs of its customers. The company also aims to contribute positively to the local economy while maintaining its reputation for service excellence.
