25.9 C
Iloilo City
Thursday, September 28, 2023, 2:41 am


A graduate of UPV with a degree in BSBA (Marketing), LCID primarily works in the field of public relations, imaging, and messaging. He discusses shaping narratives, how simple acts can affect the world around you. Discussing strategic approaches to situations, he breaks down moves of public personalities to understand how they shape public perception in the grand scheme of things. At heart, he is a storyteller, and stories compound small events into great epics.

PROMETHEUS is about how small acts go beyond themselves to achieve magnified effects.


Get better: Half-time

By Lcid Crescent Fernandez We’re pretty close to the halfway point of the year and some...

Get better: Fail spectacularly!

By Lcid Crescent Fernandez I watched my Lakers go down 0-3 to the Denver Nuggets in...

Get better: Build the belief

By Lcid Crescent Fernandez “And when we put every last ounce of sweat, grit, and toughness...

Get better: They won’t understand!

By Lcid Crescent Fernandez Before we went public with our plans for Prometheus, our marketing agency,...

Get better: Find your fear

By Lcid Crescent Fernandez “Doctor: 'You do not fear death. You think this makes you strong....

Get better: Use the pain

By Lcid Crescent Fernandez The 2022 Bar Exam results were released this past week, and I...