Prometheus CEO and Daily Guardian Vice President External Lcid Crescent Fernandez made history as the first Ilonggo to win Marketing Leader of the Year at the Marketing Excellence Awards (MEA) Philippines.
Fernandez bagged the Bronze Award during a ceremony held at Shangri-la The Fort, Manila on October 13, 2023, for his outstanding leadership and excellence in the field of marketing.
“Winning this award is the perfect celebration for Prometheus, our marketing agency’s 4th year anniversary, and it will be an incredible honor for me to bring this trophy home to our team of 50 storytellers, and show them that their hard work is recognized nationally,” the Prometheus CEO said.
Prometheus, the only full-service marketing firm in Western Visayas, has produced multiple shows for Daily Guardian.
It was the only agency in Western Visayas to be nominated in the Excellence in Public Sector/Non-Profit Marketing category for its “Bugal sang Kwarto Distrito” campaign for the Fourth Congressional District of the Province of Iloilo.
The campaign promoted the entire district through an innovative microsite that hosts a map wherein tourists can easily plan out their itineraries, including the local attractions, accommodations, and other information to help them explore the district’s rich history, vibrant culture, and breathtaking natural landscapes.
Six months after its launch, the campaign was able to raise awareness, generate curiosity, and funnel tourist visits to the Fourth District of Iloilo, establishing the district as a must-visit location and ensuring a prosperous future for its residents.
Organized by Marketing Interactive, an international media outfit, the MEA gives recognition to innovative and high-impact marketing campaigns across industries or professions.
The industry-leading awards are judged solely by an independent panel of senior, client-side marketers. Winners of the Marketing Excellence Awards received Gold, Silver, and Bronze trophies.