By Prof. Enrique Soriano
In this article, we delve into the intricacies of the “Family First” mindset in business, using the case study of ABC Company as a lens through which to examine both its merits and potential pitfalls. While this approach is often rooted in admirable intentions, it frequently necessitates a delicate balancing act between familial bonds and the pragmatic needs of the business.
The founder of ABC Company, devoid of prior corporate experience, fostered a work environment emphasizing strong family values. Despite good intentions, the aftermath of the founder’s passing gave rise to conflicts among offspring. Initiatives, such as offering opportunities to family members without regard to qualifications, enforcing equal pay regardless of experience or performance, leadership based solely on family seniority, utilization of business resources for personal needs, and a power structure centered around the founder, created an intricate web of challenges. The flexible work environment intended to accommodate familial responsibilities inadvertently compounded these complexities.
While the founder aimed to nurture family bonds, the unintended consequence was the introduction of substantial challenges for the business. One exasperated family member expressed the struggle, noting, “It was like a balancing act, where the advantages of working with family compromised our roles as professionals and stewards.”
The enduring allure of the “Family First” idea persists among family businesses, drawing them into a complex interplay of personal and professional spheres. Families, regardless of their business size, grapple with the challenge of breaking free from this mindset before it gives rise to significant problems. This article seeks to shed light on the complexities of this scenario and provide actionable insights to empower families in steering their businesses toward sustained success.
The Charm of “Family First”
The appeal of prioritizing family in business is undeniable, stemming from a genuine desire to integrate familial bonds into the business fabric, fostering loyalty, trust, and shared values. However, beneath this amicable approach lies a set of challenges that can significantly impact the longevity and success of the business.
The Results of Feeling Entitled: A Troublemaker
Championing family-first values can undoubtedly foster cohesion within a business, yet it poses the risk of people feeling entitled, showing favoritism, or excessively blurring the lines between family and work. Unchecked family influence can lead to problems, shaking the foundation of the business and its long-term success.
To avert these pitfalls, establishing clear rules and robust systems is paramount. These systems should delineate roles, duties, and promotion criteria, fostering a fair system based on merit. This ensures accountability, clarity, and helps prevent issues associated with excessive family influence. Proactive measures are crucial for maintaining a balance between family and business success, preserving the strength and endurance of the business.
Sticking to the Family First Mindset Despite Knowing the Risks
Even when family members are aware of the risks, the family-first idea endures. To counteract this, fostering a culture of open communication and self-awareness within the family becomes essential. Honest conversations about how family dynamics impact the business can resolve issues before they escalate.
In essence, while the family-first mindset in business may hold a certain charm, it demands careful navigation to avoid potential pitfalls. By recognizing the risks, implementing clear governance structures, fostering open communication, and adopting proactive strategies, business-owning families can strike a delicate balance between family ties and professional success, ensuring the long-term integrity and sustainability of the business. Stay tuned for more insights in the next segment.
Last few slots!
On February 3, 2024 (Saturday 10 am), in a W+B webinar, we’ll feature accomplished family business successors Jose Franco Soberano and Sam Christopher Lim, 111 Year Old Eng Bee Tin’s Gerie “Mr. Ube” Chua, and family legacy coach and advisor Steve Legler from TSI Heritage in Canada, along with myself, to jumpstart the year for every family business.Secure your spot now and explore strategies to align core values with growth objectives in family businesses. Reserve your seat today through Pat at rplatorre@wbadvisoryasia.com.
