Fast-rising star RIMON enters a new era with ‘I Choose U’

RIMON has returned with her new single “I Choose U” featuring RINI with Samuel Kareem on production. Fusing R&B, Neo-Soul and Pop, RIMON never fails, and on “I Choose U” she leaves her “Build Me A House” phase behind and enters her fictional love era by painting a romantic story about having eyes for one particular individual.

Global R&B sensation RINI (Filipino-Australian, now based in Los Angeles) delivers a floaty verse that transports you to the beautiful seaside without care. Accompanied by a video with so much love it would melt the toughest of hearts, they captured couples from all walks of life on the streets of New York blissfully in love. For the video, she reconnected with director Yavez Anthonio – who RIMON started her visual journey with back in 2018.

RIMON’s journey is a poetic tale of an individual who finds calm in the chaos and thrives in an ever-changing environment, redefining the meaning of home. Unintentionally that is precisely what the Ethiopian-Eritrean-born, Amsterdam-raised singer has done over her life. Living across various continents and countless cities, she lives to the fullest, following her dream anywhere it takes her. After dropping out of school at 17, RIMON spent most of her childhood moving from one place to another and formed her unique musical family, meeting longtime producer Samuel Kareem and the ALLE$ collective.

2022 saw RIMON’s single “Build Me A House” take on a life of its own through TikTok, becoming one of her most popular singles following its debut on COLORS, RIMON’s second performance on the platform. Supporting on the second leg of the Giveon world tour in May, after a successful North America run end of last year, nothing can dilute her gift. There aren’t many singers in 2023 with RIMON’S level of artistry. She never misses a beat from her voice to her music videos and style, RIMON’s music makes you laugh, think, cry, dance, and so much more. Her debut album will release at the end of 2023.

Stream “I Choose U” here: