FOR 20 STRAIGHT YEARS: Isuzu is PH’s number one truck assembler

The 2019 Philippine truck sales results are in! According to the latest figures supplied by the Truck Manufacturers Association (TMA) and the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), Isuzu Philippines Corporation (IPC), the assembler, importer, and distributor of brand-new Isuzu commercial vehicles (CV) and light commercial vehicles (LCVs) in the country, has emerged as the overall leader anew in the CV (truck) category.

This marks the 20th straight year, that IPC has emerged number one overall in truck sales. From January to December 2019, IPC sold a total of 6,279 Category 3, 4, and 5 trucks, representing a strong 45% market share of the total 14,049 brand new trucks sold during the year, increased by 2 points from the previous year.

IPC dominated the Category 3 (Light duty truck) sales with 4,241 units sold, while also holding number one spot in Category 4 (Medium Duty truck) with 1,566 units sold. In the Category 5 (Heavy-Duty truck), IPC landed a strong 2nd, with 472 units sold.

IPC President Hajime Koso attributed the brand’s continued success to Isuzu’s global reputation as a world’s leading truck maker, the durability and reliability of its trucks, and the full aftersales service of an extensive nationwide dealership network. This comprehensive product lineups and services that embodies IPC’s commitment as a “your responsible partner” to its customers.

Reinforcing IPC’s sales is its Isuzu Advantage– the sum of IPC’s different customer support programs bolstering its world-class trucks. The first advantage is IPC’s roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts 43 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.

Mr. Koso said, “By being your responsible partners, IPC does not just supply world-class vehicles, but we also provide solutions to meet their business needs. Their growth is essential to IPC’s growth, the development of the Philippine transport sector and of the economy in general. Hence, we provide total support to our partners’ businesses with great products and aftersales support.”

To know more about Isuzu’s roster of light, medium, and heavy-duty trucks, log on to