The skills needed for jobs globally are estimated to change by at least 65% by 2030 as rapid developments in AI accelerate workplace change, according to LinkedIn, the world’s largest professional network.
Shifts are already underway – job posts* mentioning AI or Generative AI have more than doubled (2.4x) in Southeast Asia in the last two years. In addition, these job posts have seen their applications grow by 1.7x in SEA over the last two years, compared with the growth of job posts that don’t mention them. In the Philippines, LinkedIn research** also reveals that 97% of professionals are excited to use AI at work with many looking forward to using AI to seek career advice (65%) or handle difficult situations (74%).
To ready their workforce for the changes ahead, business leaders are relying on Human Resources (HR) and recruitment teams to lead the way. Majority (95%) of talent professionals in SEA say their role has become more strategic in the last year, specifically in the area of talent acquisition***. AI will be a critical tool for taking on some of the heavy lifting, so that HR teams can focus on the most strategic work for their jobs. The majority (80%) of HR professionals globally believe AI will be a tool that helps them in the next five years, enabling them to focus on the more strategic, human aspects of their roles – such as strengthening relationships with candidates and colleagues, as well as doing more creative and strategic work (39%).
Atul Harkisanka, Head of Growth Markets and Country Lead for the Philippines at LinkedIn, says: “AI is ushering in a new world of work, and the technology is already reshaping jobs, businesses, and industries. Everyone, from customer service representatives and sales professionals to teachers, can use the technology to remove some of the drudgery of everyday tasks so they can focus on valuable people-centric work. With so much change underway, now is the time for business leaders to assess the skills their organizations need now and in the years ahead so they can set their teams up for success. HR professionals will be at the heart of ensuring businesses have the talent and skills they need to thrive. AI will be a critical tool for them, helping them focus on the important “human” aspect of their role, such as connecting and building relationships with candidates and fostering a strong company culture.”
To help organizations navigate the changing world of work, LinkedIn is piloting new generative AI tools in Recruiter and Learning Hub to a small handful of customers today, with plans to roll them out to all customers throughout the year:
- Recruiter 2024 – LinkedIn’s new AI-assisted recruiting experience makes hiring easier for talent leaders to focus on strategic, people-centric work. Hirers can use natural language search prompts like – “I want to hire a senior growth marketing leader,” – and LinkedIn’s AI models, paired with unique insights from over 950 million professionals, 63 million companies, and 40,000 skills on LinkedIn, can infer the type of candidate the hirer is looking for and provide higher-quality candidate recommendations from a much wider pool of candidates.
- LinkedIn Learning’s AI-powered coaching – LinkedIn is testing out real-time advice in two of the most in-demand skills that apply across all types of jobs: leadership and management. Learners can ask: How can I delegate tasks and responsibilities effectively? Instead of giving you a one-size-fits-all answer, it will ask you clarifying questions to understand your specific situation and experience better and then offer advice, examples, and feedback based on hundreds of hours of content from LinkedIn Learning’s expert instructors. LinkedIn Learning has also unlocked the most popular AI learning courses available for free until December 15, 2023, for people looking to learn more about AI.
These tools follow LinkedIn’s rollout of AI-assisted messages and AI-assisted job descriptions in May 2023, which use generative AI to personalize InMail messages at scale, increase candidate engagement, and help companies find qualified candidates faster.
More information on LinkedIn’s new hiring and learning products can be found here (https://www.linkedin.com/pulse/reimagining-hiring-learning-power-ai-hari-srinivasan-hdfof%3FtrackingId=IIf5P2v3Q7SjEP3nDbaRZQ%253D%253D/?trackingId=IIf5P2v3Q7SjEP3nDbaRZQ%3D%3D).
Methodology
*LinkedIn’s Global Talent Trends report analyzed job descriptions for all paid enterprise jobs in the last 24 months ending July 2023, and flagged jobs that had mentions of artificial intelligence and generative AI in 10 languages: English, Spanish, French, Japanese, Dutch, Italian, German, Portuguese, Turkish, and Chinese.
**Research conducted by Censuswide and based on 29,937 professionals in the UK, USA, Canada, Australia, Singapore, India, France, Germany, Brazil, Spain, Saudi Arabia, Netherlands, Italy, Indonesia, Philippines, Malaysia, UAE and Japan – including 1,319 HR professionals – aged 16+ between 23rd August and 31st August 2023. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.
***LinkedIn Research surveyed 1,611 recruiting professionals in management seniority roles or higher (1,216 corporate recruiting pros, 395 search and staffing pros), in addition to 403 hiring managers. Survey respondents are LinkedIn members who were selected to participate based on information in their LinkedIn profile and qualified based on survey responses. This survey was conducted in six languages across 20 countries between October and November 2022, including Singapore.
You may find more insights from this survey in LinkedIn’s SEA 2023 Future of Recruiting Report (https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions/resources/pdfs/future-of-recruiting-2023-seasia.pdf).
